Fit Affect

Fit Affect is an idea that was developed by Christina Penn, a colleague and personal friend of mine. Her idea is to help people reach a sense of health, wellness, and improved quality of life through diet and exercise. She plans to host seminars, chat about all things healthy and well on a daily blog, and develop personal relationships with each person who gets involved with her brand.


I was to create a unique look for Fit Affect as well as brand their image from the ground up.


  • Illustrator
  • Sketching
  • Brand Research
  • Strategic Planning